QuotesTemple

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Word of mouth is the best medium of all.

William Bernbach

In communications, familiarity breeds apathy.

William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

I warn you against believing that advertising is a science.

William Bernbach

The most powerful element in advertising is the truth.

William Bernbach